BeforeHidden in the crowd
Customers have to search too hard.
SEO-first websites
Fast, indexable, easy to understand.
15+ years developer experience
Get found
Search engines, AI agents, and people should know what to recommend.
BeforeCustomers have to search too hard.
AfterSearch engines, AI agents, and people know what to recommend.
A quick read of what works.
No slow theme stack.
Built for humans and agents.
Sole Developer
2026
A 2026 100% SEO website project for Blue Paradise Coworking, designed around bilingual indexing, coworking/coliving search intent, sticky booking UX, and fast static pages.
THE Problem
Blue Paradise wanted travelers to find them — but their aging WordPress site was nearly invisible on Google: the booking button returned a 404, theme demo pages were live in production, and the language switcher led nowhere.
THE Solution
A full rebuild as a fast, multilingual Next.js site — treated as a search migration, not just a redesign. Every indexed URL was mapped to its new localized home with single-hop 301s, leftover junk was retired with 410, and hreflang, canonicals, and the sitemap were done right.
Sole Developer
2025
A developer accountability website and app experiment built around the GitHub green wall, daily commits, streaks, reminders, and small-group pressure.
THE Problem
Developers wanted to keep their daily coding streak alive — but no one noticed when they skipped a day, and the motivation quietly slipped.
THE Solution
GreenWall Challenge explored a lightweight accountability layer on top of GitHub: OAuth-based contribution tracking, a happy green calendar, streak stats, achievement trophies, flexible reminders, and social pings when friends commit. The stronger product angle was “Duolingo meets BeReal” for a daily coding habit.
Sole Developer
2024
A live mobile app that turns posters, flyers, event names, and real-world moments into calendar-ready plans with useful context.
THE Problem
Companies wanted people to act on their posters and flyers — but the photo hit the camera roll and the event, date, and deal were forgotten.
THE Solution
PosterSnap lets you photograph any poster or text, and AI structures it into events, dates, and deals — then drops them straight into your calendar or sends them to your tools.
Sole Developer
2023
A live Iceland nightlife app with 12,000+ downloads, built around happy hours, venue discovery, events, and local bar onboarding.
THE Problem
Reykjavík bars wanted people to notice their happy hours and deals — but customers never knew what was on or where to go, so the best offers went unseen.
THE Solution
Barhopp puts live happy hours, venue discovery, and events in one mobile app, with a simple onboarding flow that lets bars get listed, updated, and promoted.
Sole Developer
2022
A self-service drink technology project by Torio, built around IoT dispensers, drink tables and walls, payment flow, admin tooling, Barhopp venue tie-ins, and a public product website.
THE Problem
Venues wanted to sell more drinks without hiring more staff — but every self-service drink system was too heavy, too pricey, and too complex to bother with.
THE Solution
PourSelf packages the self-service drink experience into a connected product system: lightweight drink dispensers, drink tables and walls, age verification, payment flow, admin tooling, and a Barhopp tie-in for venue discovery. The public website positions the system around affordable, lightweight self-service drink technology.
Working with a team
Full-stack developer - 2024 - 2025
Icelandic financial market monitor
Independent comparisons and continuous monitoring for household finance decisions in Iceland.
I worked as a full-stack developer across .NET 8 backend services, ReactJS/Next.js product surfaces, TypeScript, Kubernetes, and Azure infrastructure, contributing to production systems and deployment workflows.
Working with a team
Full-stack developer - 2017 - 2021
One of Iceland's major technology companies
Part of a Northern European IT group serving enterprise clients across seven markets.
I worked as a full-stack developer on Signet platform features, building product surfaces for secure form signing, team signature workflows, secure file transfer, and certificate-related operations.
Working with a team
BSc Computer Science - 2013 - 2016
Iceland's national university
Research and data work inside the country's primary public university environment.
I worked as an assistant teacher in web development, helping support course delivery and student learning around practical web programming topics.
Working with a team
Programming intern - 2014
Major Jira productivity platform
Jira-native tooling for time, cost, capacity, planning, and reporting workflows.
I worked as a programming intern, getting early exposure to professional engineering habits, product context, and development workflows.